Reducing the effect of framed messages about health (2013)
Authors
Abstract
When it comes to medical decisions, people have to deal with a wide range of information from differentsources. Information from the media is a prominent example: It increasingly addresses health-related issues and communicates bene fi ts and risks of medical treatments and prevention programs. Is the media areliable and objective source of health information? To investigate this issue, we conducted a media analysis of the widely promoted vaccination against human papillomavirus (HPV) in newspaper reports and Internet sources in Germany and Spain. These two countries differ in vaccination compliance rates and in the extent to which their health systems are directive. This chapter describes information categories in the media analyses. These categories included prevalence of cervical cancer and risk at baseline of suffering this disease, etiology, effectiveness of the vaccination, possible side effects, and costs. We compared media coverage and how balanced reports were in the two countries and investigated cross-cultural differences in medical communication. © Springer Science+Business Media New York 2013.
Bibliographic entry
García-Retamero, R., Cokely, E. T., & Galesic, M. (2013). Reducing the effect of framed messages about health. In R. García-Retamero & M. Galesic (Eds.), Transparent communication of health risks: Overcoming cultural differences (pp. 165-191). New York: Springer.
Miscellaneous
| Publication year | 2013 | |
|---|---|---|
| Document type: | In book | |
| Publication status: | Published | |
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