Heuristics as social tools (2002)
Authors
Abstract
Psychological models of judgement and decision making assume that people use heuristics to make inferences when faced with constraints in time, information, or processing capacity. This paper explores the use of heuristics in social interaction. Extending the concept of heuristics to social domains can be used to construct better understandings of behavioural regularities, especially when such regularities are not easily predicted by or accounted for in conventional models of rational choice. (C) 2002 Elsevier Science Ltd. All rights reserved.
Bibliographic entry
Marsh, B. (2002). Heuristics as social tools. New Ideas in Psychology, 20, 49-57. (Full text)
Miscellaneous
| Publication year | 2002 | |
|---|---|---|
| Document type: | Article | |
| Publication status: | Published | |
| External URL: | http://dx.doi.org/10.1016/S0732-118X(01)00012-5 View | |
| Categories: | Satisficing | |
| Keywords: | heuristicsproblem solvingrules of thumbsatisficing |