How good are fast and frugal heuristics? (1999)

Abstract

(from the chapter) This reprinted chapter originally appeared in Decision Science and Technology, 1999. Notes that 2 concepts, simplicity and frugality, have inspired models of cognition. These fast and frugal models are justified by their psychological plausibility and adaptedness to natural environments. Topics discussed in this chapter include the following: satisfying by fast and frugal heuristics, the price of fast and frugal, ecological rationality, and how the best compares with good Bayesian models. (PsycINFO Database Record (c) 2007 APA, all rights reserved)

Bibliographic entry

Gigerenzer, G., Czerlinski, J., & Martignon, L. (1999). How good are fast and frugal heuristics? In J. Shanteau, B. Mellers, & D. Schum (Eds.), Decision science and technology: Reflections on the contributions of Ward Edwards (pp. 81-103). Boston: Kluwer.(Reprinted in Common sense, reasoning, and rationality, pp. 148-173, by R. Elio, Ed., 2002, Oxford: Oxford University Press)(Reprinted in Heuristics and biases: The psychology of intuitive judgment, pp. 559-581, by T. Gilovich, D. Griffin, & D. Kahnemann, Eds., 2002, Cambridge: Cambridge University Press) (Full text)

Miscellaneous

Publication year 1999
Document type: In book
Publication status: Published
External URL: http://library.mpib-berlin.mpg.de/ft/gg/GG_How_1999.pdf View
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