Le decisioni in ambito finanziario: Dall'homo oeconomicus all'homo heuristicus [Marketing and financial decisions: Insights from psychology and neurosciences for explaining economic behaviors] (2009)
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Bibliographic entry
Monti, M., Gigerenzer, G., & Martignon, L. (2009). Le decisioni in ambito finanziario: Dall'homo oeconomicus all'homo heuristicus [Marketing and financial decisions: Insights from psychology and neurosciences for explaining economic behaviors]. In M. Balconi & A. Antonietti (Eds.), Scegliere, comprare: Dinamiche di acquisto in psicologia e neuroscienze (pp. 57-80). Milan: Springer. doi:10.1007/978-88-470-1374-2_3 (Full text)
Miscellaneous
| Publication year | 2009 | |
|---|---|---|
| Document type: | In book | |
| Publication status: | Published | |
| External URL: | http://dx.doi.org/10.1007/978-88-470-1374-2_3 View | |
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