Ökologische Rationalität (2013)
Authors
Abstract
Discusses 3 fast and simple heuristics of rational decision making\nbased on the premise of "bounded rationality" put forth by Herbert\nA. Simon (1990), which asserts that humans have only limited resources\nfor decision making. The computationally simple heuristics discussed,\ni.e., the recognition heuristic (D.G. Goldstein & G. Gigerenzer,\n1999), the take-the-best heuristic (G. Gigerenzer & D.G. Goldstein,\n1996); and the QuickEst (R. Hertwig, U. Hoffrage & L. Martignon,\n1999) require little information, yet lead to surprisingly accurate\noutcomes. The key to their success is ecological rationality, i.e.,\ntheir adaptation to the information structure of the environment\nin which they work. (PsycINFO Database Record (c) 2012 APA, all rights\nreserved)
Bibliographic entry
Gigerenzer, G. (2013). Ökologische Rationalität. In M. A. Wirtz & J. Strohmer (Eds.), Dorsch Lexikon der Psychologie (16. compl. rev. ed., p. 1120). Bern: Huber.
Miscellaneous
| Publication year | 2013 | |
|---|---|---|
| Document type: | In book | |
| Publication status: | Published | |
| External URL: | ||
| Categories: | ||
| Keywords: | cognitive processes 2340 human bounded rationality |