Schneider,T.R.
Feufel,M.A.
Berkel,H.J.

Objective: Research on public outreach campaigns is presented.Background: One study examines the effects of instruction design on adherence to cancer self-screening instructions. A second study examines the effect of persuasive announcements on increasing screening campaign participation.Method: The first study examined adherence to screening (operationalized as returning results for evaluation) given standard instructions, or one of three other versions: persuasive, human factored, or a combination of the two. The second study investigated combining persuasion with a campaign announcement to increase participation (operationalized as picking up a test kit).Results: The first study found that among first-time participants, the persuasive and human-factored instructions evoked higher result return rates than did the standard. The second study found that participation was significantly increased by adding persuasion to the campaign announcement.Conclusion: Enhancing motivation and reducing cognitive barriers increase adherence to test instructions and increase participation.Application: These are simple, cost-effective strategies that increase adherence to cancer screening in public outreach campaigns, which may reduce cancer-specific mortality. © 2011 Human Factors and Ergonomics Society.

Schneider, T. R., Feufel, M. A., & Berkel, H. J. (2011). Promoting colorectal cancer screening in public health outreach campaigns. Human Factors, 53, 637-646. doi:10.1177/0018720811427134 (Full text)

Publication year	2011
Document type:	Article
Publication status:	Published
External URL:	http://dx.doi.org/10.1177/0018720811427134 View
Categories:	Health
Keywords:	cancercolorectal cancer screeninghealthhuman factorsprevention