García-Retamero,R.
Takezawa,M.
Gigerenzer,G.

Inferences are often based on uncertain cues, and the accuracy of such inferences depends on the order in which the cues are searched. Previous research has shown that people and computers progress only slowly in individual learning of cue orderings through feedback. A clue to how people (as opposed to computers) solve this problem is social learning: By exchanging information with others, people can learn which cues are relevant and the order in which they should be considered. By means of simulation, we demonstrate that imitate-the-best and imitate-the-majority speed up individual learning, whereas a third social rule, the Borda rule, does not. Imitate-the-best also leads to a steep increase in learning after a single social exchange, to cue orders that are more accurate than ecological validity, and to faster learning than when individuals gain the learning experience of all other group members but learn without social exchange. In two experiments, we find that people speed up cue learning in a similar way when provided with social information, both when they obtain the information from the experimenter or in free discussions with others.

García-Retamero, R., Takezawa, M., & Gigerenzer, G. (2009). Does imitation benefit cue order learning? Experimental Psychology, 56, 307-320. doi:10.1027/1618-3169.56.5.307(Reprinted in Heuristics: The foundations of adaptive behavior, pp. 438-453, by G. Gigerenzer, R. Hertwig, & T. Pachur, Eds., 2011, New York: Oxford University Press) (Full text)

Publication year	2009
Document type:	Article
Publication status:	Published
External URL:	http://library.mpib-berlin.mpg.de/ft/rg/RG_Does_2009.pdf View
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Keywords:	cue learningheuristicsimitate-the-bestimitate-the-majoritysocial learning