Introduction to the special issue on assortment structure and choice (2009)
Authors
Abstract
The article presents an introduction to several articles published in the March 2009 issue of "Psychology & Marketing," including "Satisfaction in Choice as a Function of the Number of Alternatives: When 'Goods Satiate,'" by Elena Reutskaja and Robin M. Hogarth, "Testing the Boundaries of the Choice Overload Phenomenon: The Effect of Number of Options and Time Pressure on Decision Difficulty and Satisfaction," by Graeme A. Haynes, and "What Moderates the Too-Much-Choice Effect?" by Benjamin Scheibehenne, Rainer Greifeneder, and Peter M. Todd.
Bibliographic entry
Scheibehenne, B., & Todd, P. M. (2009). Introduction to the special issue on assortment structure and choice. Psychology and Marketing, 26, 195-196. doi:10.1002/mar.20267 (Full text)