The ecological rationality of mechanisms evolved to make up minds (2000)
Authors
Abstract
Selective pressures favoring rapid decisions would have led to the evolution of simple decision-making mechanisms that could take the form of heuristics and rules that use as little available information as possible. Such decision heuristics can only be ecologically rational-yielding accurate inferences in particular problem domains-is they exploit the way that information is structured in the environment. The author presents a variety of fast and frugal heuristics that are ecologically rational and shows how they cart be organized in the mind's adaptive toolbox of decision-making strategies.
Bibliographic entry
Todd, P. M. (2000). The ecological rationality of mechanisms evolved to make up minds. American Behavioral Scientist, 43, 940-956.
Miscellaneous
| Publication year | 2000 | |
|---|---|---|
| Document type: | Article | |
| Publication status: | Published | |
| External URL: | ||
| Categories: | Ecological RationalityEnvironment StructureAdaptive Toolbox | |
| Keywords: | ekologieenvironmentalismusheuristikaprostředíracionalitarozhodovánístrategie |